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How To Watch Your Competitors On Twitter, Without Them Knowing!
Without question, Twitter is a powerful research resource. Even if an organisation chooses not to have a public Twitter profile, they can still be listening via the real time chatter which is happening...
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Content – Feed your Hungry Social Media Platforms
Click on Image to Enlarge Ok, so you’re all over social. You have a clear understanding of your objectives and what you are setting out to achieve with social – and each channel is therefore, optimised...
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You Are What You Tweet
The Social Marketing channels present us with opportunities to share our content and get our messages across. Plus, given that the social channels are superbly designed to make sharing and tapping into...
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Focused Listening –v– Unfocused Publishing
What I mean by this is very simply, if you have listened to customer need you are now prepared to publish content which is going to be meaningful. Rather than simply sharing content around what you...
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Facebook Practical – How to Run a Poll on your Facebook Page
I recently read an interesting article on the Hubspot blog – asking the question, “Is the day of the ‘How To’ blog post dead?” Well, given how many questions I receive following training sessions and...
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Two Simple Ways to Combat Social Media Eye Rolling
The more mainstream social media channels become as key communication channels for business and brand engagement – then the more people I meet who say ‘So come on then tell me about this ‘social media’...
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Social Media – Start with the End in Mind
There’s no doubt about it – the channels now available online to target audiences have broadened significantly. You can target audiences via Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+...
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Facebook ‘Nearby’ Search Feature: Another Reason for Your Business to Create...
Whilst it is reported that there are over 1bn Facebook users- there are still many local businesses without a Facebook business page. A recent Facebook update; ‘Facebook Nearby’ – gives businesses even...
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2013 Resolution for all Businesses – Keep Those Energy, Optimism and...
Ok – 2013 is here – and we’re now 5 years on from the major doom and gloom of the credit crunch. And let me tell you – whilst the economic climate is by no means ‘booming’ – the sentiment of business...
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Blogging Generates New Business – Fact!
Being a regular blogger, blogging for around 5 years now – I’m always surprised to find that a huge proportion of businesses and websites I come across don’t have any blogging presence. In an age where...
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STOP – Before You Publish On Social Media – Check The Following
Whether you are publishing a blog, promoting an event or other marketing activity – be sure that you make your communications count. Check these 8 publishing basics before hitting the ‘send’ button....
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How Blogging Grew An Accountancy Firm’s Website Traffic by 383%
Last September I ran a blogging course for one of our clients. They’re a firm of accountants based in the City – and they’re the type of practice that’s always prided itself on harnessing technology to...
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Are You Truly Prepared When Communications ‘Kick Back’ on Social Media?
Not so long ago – my colleague, friend and co-author, @DavidTaylor kindly created a Guest Blog sharing insights related to effective media relations and brand protection. Media Relations and Brand...
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What is Vine and How can you Leverage 6 Seconds to Showcase your Business?
Introducing the newest addition to the Twitter Family – we give you…Twitter Vine! Vine is a 6 second video app that works alongside Twitter – it can be used to capture and share what people are seeing...
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Is it Time for Your Business to Show Some Interest in Pinterest?
Are you still wondering what Pinterest is and whether it’s right for your business? Chances are, if you’re interested in generating website traffic and awareness – then it probably is! So let’s take a...
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5 Ways To Boost Your Visibility With The New LinkedIn Profile
LinkedIn has become a serious business tool for professionals and organisations. With more than 10 million UK members and more than 200 million globally – LinkedIn is a significant resource for people...
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A Step by Step Guide to Getting Started with Facebook Advertising to Grow...
Facebook adverts are great for growing likes on your business page, promoting your brand to Facebook users and driving more leads to sales teams. If you haven’t experimented with ads before, don’t be...
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Are You Guilty of Making the Most Common Mistake on Twitter?
There is one major mistake that’s being made all the time on Twitter! The culprit is evident right at the very start of a Tweet. Starting a tweet with someone’s Username (ie: their @ Twitter handle) is...
View Article10 Tips for Leveraging LinkedIn for Business
Change your LinkedIn URL to your name. This way you have a public URL which you can promote and share on email footers or business cards – to showcase you. And be sure to add other URLs such as your...
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Is It Time You Gave Your Social Media Platforms A Spring Clean?
Spring has arrived. The days are longer and it’s finally time to come out of hibernation and organise that once a year spruce up of your home – and your social media platforms. Below we have...
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Twitter’s New Look – Get Your Profile Ready for the Switch on May 28th
Are we the only ones thinking it – or do you also think that every other social media platform seems to be morphing into Facebook? In recent years Facebook has been mocked for copying key aspects of...
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Facebook Launches New ‘Save for Later’ Feature
You know what it’s like – you’re flicking through Facebook and you see a few articles that look really interesting – but you just don’t have the time to read them at that moment. Well, Facebook’s...
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10 Tactics To Increase Twitter Engagement
Twitter can be an incredibly useful platform to promote your business and do some great social marketing. It can also prove useless if you’re not ensuring you focus on good engagement tactics –...
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How To Choose Your Social Media Channels Wisely
Once your business has made a decision to jump on the social media bandwagon, the next decision is to decide upon what channels to use and how much time do you want to spend posting, tweeting, pinning,...
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Do You Know Who Your Competition Is On Social Media?
When starting out with your business on social media, it’s often best practice to spend some time looking at what your competitor’s are doing. When you and your competitors are both trying to attract...
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